Many people make the mistake of thinking that Meta Tags are the magical solution when it comes to higher rankings. These people also seem to believe that creating the perfect combination along with the right keyword density is the answer. However, this unfortunately not true and there is so much more to SEO than just great Meta Tags along with off-page factors. However, this been said it does help a lot to have Meta Tags that have been highly optimized.
What Are Meta Tags?
Meta Tags form a part of HTML documents that are utilized to describe the content of a page for the purpose of the search engines. The Meta Tags are positioned in the head area in the HTML file, and visitors are not able to view them as the part of the viewable area on a page excepting the Title Tag.
The Importance Of Meta Tags
The main reason Meta Tags are regarded as important about search-engine positioning related to that the user has a bit of ability on directing how pages have been indexed, categorized and described by the different search engines. However, creating a perfect Meta Tag or two does not translate to reaching the top of the search engine pages and the majority of the search engines will not assign a lot of value to most Meta Tags.
Which Of The Search Engines Support Meta Tags?
Search engines that are crawler-based have the abilities to use Meta Tags, but some will not. Most of them support one type of tag or another but not very often will the search engines support all of them. The crawler-based search engine types will include Inktomi, Alta Vista, Teoma, Google™, AllTheWeb among others. The directory-based search properties such as Open Directory and Yahoo Directory will not spider the pages and rely solely on the descriptions provided when submitting a page. You could also hire an SEO expert to help you on strategies and tips.
How To Write A Good Title Tag
The Title Tag is not a Meta Tag. However, it also appears in the “head area” of a page along with the different Meta Tags and is rated as the most vital tool in describing a page to the different search engines. This is a significant factor on how the search engines will list and rank the website.
Which Of The Search Engines Use The Title Tag?
Nearly all the main search engines will use Title Tags in a certain way as well as utilize it to compose listings. When it comes to creating a title for each of the pages, the user needs to include the keywords or main search terms as well as create a simple description of a page. These Title Tags are used in the form of text in order to describe a page when a person adds it to their favorites list. This will display in the Title Bar of the browser so it is of importance it is descriptive and clear.
How To Write A Good Title
The title should be around 4 to 12 words, but this is just a guideline and not a set rule. This is because each of the search engines has various maximum values when it comes to the Title area. To be safe, it is advisable not to go over 63 characters as the title can become truncated.
One keyword or more must appear in the title, and the user should be aiming for a keyword density of around 20 -35%. An example of this would be: the keyword is “widgets.” The title can be “Buy widgets at ABC Widgets Company,” since the keyword was used two times in these six words, the keyword density is 33%. This is not always a possibility when the user is aiming at two or more keywords.
The Meta Description Tag
Meta description tags provide a way for users to write up a description that is short about a page. However, it is important to know that it will not be supported fully by the search engines.
Which Of The Search Engines Use Meta Descriptions
Out of the main search engines: Teoma, AllTheWeb and Alta Vista will make the most out of these tags. Google™ will automatically create their descriptions based on content snippets, while others may support these tags partially. Directories such as Yahoo Directory are not regarded as search engines and rather rely on descriptions supplied upon submission.
Guidelines For Writing Great Meta Descriptions
The total description should be limited to around 200 – 250 characters. Some of the search engines can support more in association to indexing pages but may display smaller quantities of the characters. A minimum of one of the keywords needs to be at the start of this description. The total words should be between 12- 24 words which are a good range in association to the majority of the search engines. You could also check on copywriting tips for more strategies.